It is the goodness.
Ours is 10 years old and from Ikea. It is shockingly holding up. If I had known the impact it would have on the quality of my sleep I would have put a bit more effort into the shopping. I do have to fluff it every once in a while to get all the feathers in the right spot.
Now I know the “baffle box” sewing keeps them where they belong.
PacificPillows has coupon code CELEBRATE for 50% off their entire stock. They feature bedding & pillows found in various hotels.